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| Appearance of ready prepared cassava in desert area . |
Cassava is the leading crop cultivated by most farmers in desert area in Tanzania followed closely by maize. This crop can withstand drought for extended periods.
In regions affected by climate change, cassava endures prolonged dry spells and helps increase food availability in desert areas.
"I love growing cassava because it tolerates intense heat for a long time. I harvest twice a year, so this crop helps protect me from hunger," said Robert , a farmer in lake region.
Maize crops have been severely affected by drought, causing them to wither and leading to extreme hunger, especially in arid regions.
Robert says he invests significant money in cassava and millet because these crops are in high demand in dry areas.
"Many people prefer to buy affordable food. My cassava and millet crops has attracted many customers because my prices are reasonable and meet everyone's needs. I used to sell far more than farmers growing rice and maize," Robert added.
"As a father of three children, I have found it very easy to provide for my family through the millet and cassava business."
Business is about solving people's problems. He cultivates 40 hectares annually—planting cassava once a year and millet twice—giving him complete financial freedom.
"Each year, I take 60 bags of millet and 50 bags of cassava to the market twice. This earns me around 20 million Tanzanian shillings annually. With this income, I live happily with my family and the community at large."
He concluded that business requires understanding the market and people's needs. "If you keep discovering new ways to solve people's problems, even your income will increase. The formula is simple: solve problems and gain your worth."