In particular, the plaintiffs allege that Apple overstated both the readiness and functionality of these features, particularly the promised improvements to Siri, which have yet to fully materialize.
As a result, the complaint claims, people who bought the iPhone 15 or iPhone 16 believed they were paying for cutting-edge AI tools that were not actually available at the time of purchase.
The lawsuit framed this as false advertising, and says Apple’s marketing influenced buying decisions based on features that were incomplete or delayed.
Apple did not admit to wrongdoing in court, but has chosen to settle the case rather than continue with litigation. Under the proposed agreement, eligible U.S. customers who purchased the iPhone 15 or iPhone 16 between June 10, 2024 and March 29, 2025 could receive up to $95 per device.
The settlement arrives ahead of Apple’s annual developer conference on June 8, when the company is expected to preview a version of its AI-enhanced Siri. Apple has been touting a more advanced version of Siri ever since it unveiled Apple Intelligence in 2024 during WWDC. The anticipated updates are expected to help Siri function more like modern AI chatbots such as ChatGPT or Claude.
The upgraded experience is rumored to be powered by Google Gemini, though newer reports state the company’s next iPhone operating system may let users choose from a number of third-party large language models.
Apple's AI features remain in development even as rivals Google and Samsung have been rolling out more of the technology on their own devices. The company is expected to unveil its Siri upgrade this year, most likely at its annual developer conference next month.
Apple said in its statement that it has “introduced dozens of features” since it launched Apple Intelligence, such as Visual Intelligence and Live Translation